Today I am really happy to share with you a little behind-the-scenes chat with the fabulous Georgie Leckey, founder of Heatherly Design. I had personally followed Heatherly Designs fairly early on in their journey after spotting one of their bedheads being featured on a blog or in a magazine. A couple of years later our paths finally crossed when Georgie finally opened a showroom in Sydney. Ever since that day I have assisted many clients in creating their dream bedroom with the addition of a Heatherly Bed.
In case you haven’t heard of or discovered Heatherly Design before, I am sure by the end of this you will be dreaming up your own bedroom sanctuary. This year marks 11 years since the very first bedhead was made in Georgie’s woodshed. Proudly Australian made – now out of a factory in Melbourne’s outer Eastern suburbs, each piece carefully made by hand by a team of skilled upholsterers. The range of designs has continued to grow and evolve over the years, with original on-trend designs along with timeless classics to suit all tastes.
The one thing that has always stood out to me about Heatherly Design is the stunning images used to showcase the beautiful products! Can you tell us a little about the way you collaborate with stylists and photographers to capture these images?
These images are a culmination of our design team scheming behind the scenes with fabrics and bedhead shapes then briefing our stylist and photographer to pull the concept together. Our stylist is certainly well prepared prior with an understanding of who our client is, the colours we are wanting to feature and the design ethos we are trying to create. It is very much theatre, we start with a blank canvas in the studio and layer in one piece at a time. The end results as you can see are pretty spectacular.
Heatherly Design is renowned for creating new designs that align with the current interior trends, how early in the design process are you thinking about the colour palette and fabrics?
About 6-8 months out we are scheming on colour trends and designs that would complement our existing range.
It has been over 10 years now since the first Heatherly bed was produced. One thing I have loved seeing is the way you revisit the original designs and give them a fresh look in a new colour and fabric. You now have a massive image library to help clients visualise each bed in different styles – do you have a personal favourite?
I have recently updated our bedroom at home to include a patterned Giselle bedhead. Giselle with all its curves and height calls for a pattern and the stunning floral printed velvet I found whilst scouring fabric houses a few months ago was perfect. Our bedroom has large windows onto the garden, this bedhead feels a little like the garden is now a part of our bedroom too.
Considering Heatherly bedheads can be made in any colour and fabric to suit each person’s taste, you must see a lot of different and sometimes unexpected combinations. Can you share an example of one of your favourite or most memorable orders that you saw come to life?
We did an incredible raspberry coloured toile on two bespoke beds for Collette Dinnigan. Upholstered in a bold chinoiserie fabric with a beautiful studded border, they really were showstoppers!
Lots of interior designers come to you for bespoke beds, bedheads and footstools for their clients. What would you say the biggest advantage is in working with an interior designer?
An interior designer sees the bigger picture. They understand how colours and textures need to be consistent in a home. It is so easy to be distracted with all the beautiful products available to us these days. An ID keeps you on point. In turn, this can save big $$. We all need a second opinion (other than our husbands LOL) and this opinion needs to be qualified to ensure timeless design is achieved.
If you would like to see more of these fabulous bedheads you can check them out here.