After working for 15 years in finance and climbing the corporate ladder, Ioanna Lennox took the leap to formally study interior design and establish Ioanna Lennox Interiors. Fast forward 7 years and ILI is an established design studio that specialises mainly in luxury residential design with an impressive portfolio of projects.
What does a typical day look like for you?
There is no typical day. It changes from day to day depending on what projects we have on and what stage they’re at.
It can be anything from coming up with the concept to space planning and designing a bathroom or a kitchen, meeting builders or contractors on-site to go through specifications and documentation to sourcing materials, finishes and furnishings for an entire new build. The best part of it is that it’s varied, not too predictable and creative (most of the time).
What has been the most memorable project you’ve work on and why?
There have been two equally memorable. The Quay West penthouse we completed in 2016 with killer views over Sydney Harbour from every room. And a current project in Pittwater on the Northern Beaches that is nearing completion..
What do you wish the public knew about design?
I wish more people realised interior design isn’t optional when renovating or building a new home. Unfortunately, you often don’t know that until you’ve worked with an interior designer and seen the changes they’ve initiated in your life.
Design is so much more than pretty colours, a few scatter cushions and some art (incidentally hung at the wrong height). Sure it’s about flow, functionality and aesthetics. But, mostly it’s about the way the space makes you FEEL. We have recently rebranded and our new tagline says it all, I think. “Footprints for living”. That is what we create for you.
What is your favourite part of the design process?
The first is the buzz I get in the initial conceptual phase when it all starts to come together. Visualising all the colours, materials and pieces that create the bigger puzzle is very exciting, albeit somewhat lonely at that stage (as noone else is yet sharing that vision with you).
The second favourite part is in the final installation stage when we create the final bit of magic and the vision comes alive. Seeing clients’ reaction and delight brings me so much joy and it’s why we do this.
What is your design superpower?
Intuition and fearlessness.