With a brief to capture the Oska brand using a colour palette of only black, white and grey, INK created a store that’s fit for their global presence and complimented their seasonal clothing.
The fit-out included a full demolition of the store to create a blank canvas. This included new flooring, painting, lighting and custom joinery pieces. While at the same time navigating through Council and Heritage approvals.
“We spent some time researching the aesthetic of the Oska brand.” Explained Dana Vuletic. “We trawled through campaign catalogues to understand the garments. It’s here we noticed a lot of layering. As well as texture and a nod to menswear inspired silhouettes. We used this to inform our finishes palette and how we detailed the joinery pieces.”
Liasing with Oska’s head office in Germany and their architect (also based in Germany). Ink ensured they were aligning with the brand’s vision. “This meant lots of emails and Skype sessions to go through every last detail. It was incredibly intense. But, 100% worth it.”
The space features a layered wall finish, applied by hand which provides a point of interest in the space without overwhelming the design. A great deal of time was also spent designing and detailing the large wardrobe units. “The way the doors are clad, the sliding door track and even the internal storage to accommodate additional stock and kitchen sink. A lot of thought went into this joinery.